Why should you invest in United Way?

United Way of East TN Highlands has been providing community support through employee giving campaigns since 1911. We have raised millions of dollars and coordinated thousands of volunteer opportunities. Funding many of our local nonprofit organizations, United Way is the backbone of the nonprofit community. Not only do we provide monetary help, but we also provide training to diversify funding, recruit and keep staff, and provide oversight so that our nonprofits aren’t duplicating services. 

Employee education & engagement

Our staff works year-round to create opportunities to connect your employees with their community. These activities and services not only strengthen our community, but they provide significant benefits to your company and your employees in both tangible and intangible ways. It starts with educating, and then develops into volunteering. Millennials are now the largest generation in the workforce and have shown to care about making a difference in their community, so we help by educating your employees about the issues in our community. Volunteering helps employees feel engaged in their community, making them 57% more productive and 87% less likely to leave the company.

corporate benefits

Educating, engaging, developing and retaining employees creates some very desirable benefits at the corporate level. High employee engagement has been shown to boost profitability by an average of 16%. 

Corporate and employee giving has also shown to result in an increased bottom line for the company. A 2014 study found that companies that have increased giving by more than 10% in the last 3 years also increased median revenues in that same time. A Stanford study also found that 97% of MBAs from leading institutions would forgo financial benefits to work for an organization with a better reputation for corporate social responsibility and ethics.