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2021 campaign toolkit

The one stop shop for your United Way of East TN Highlands company campaign! Be sure to check out all pieces of the toolkit to see what may work best for your team. If you’re in need of something that you don’t see on this page, let us know by shooting us an email with the button below.

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Your 2021 United Way Campaign

Running a United Way campaign for your workplace can be a daunting task, but we’re here to make it easy and guide you along the way. We like to break it down to 3 sections: educate, ask, thank! Each expandable section below leads you through the importance, intent, and execution of each section and the resources to go with them along the way. If you’re already familiar with all things United Way and just need the materials to download, scroll on down and grab what you need. If this is your first time, then welcome to the club!

Section 1 - Educate

Before we ask anyone for a pledge or a donation, we want to be sure our audience is as educated as they want to be. It’s very likely that you’ll be talking with a wide range of people, from those who have been a part of United Way for decades to those who are just now hearing about United Way for the very first time, and everyone in between! To do this, it’s best to get everyone together in one place (in-person, or virtually). If you already have staff meetings scheduled, then it can be easy to use part of that time.  Either way, you’ll want everyone to come to the meeting with a little base knowledge of the organization.

Step 1 – Invite your employees/coworkers to We find this email template to be a helpful way to provide the most basic information. Keep in mind, this is for base knowledge, not for a deep dive into all things United Way (that can create an information overload).

Step 2 – Use our presentation template. Being able to see information makes it so much easier for many of us to retain it. Our presentation template (and script) makes it where you only need to add in your company goal to be ready. Give the script a read or two before you’re in front of others and you’ll be looking like a pro. It can also be useful to show a video or two, so feel free to use our campaign video or our whiteboard style video that outlines how United Way of East TN Highlands works.


Be sure to have pledge forms available at the meeting for anyone who is familiar, ready and willing to make their pledge at the conclusion of your presentation. Some companies have thier own pledge forms or pledging systems through an internal HR/Payroll system, but if you don’t have this feel free to use the one we’ve put together (our pledge form).

Section 2 - Ask

Step 1 – Follow up with an email to your team! Let’s be honest, people can zone out during a meeting and a quick email to keep the conversation going can be really helpful. Our template makes it easy for you to share a quick message and provide additional information for those who want to learn a little more on thier own.

Step 2 – Adjust the follow up email template as needed throughout your campaign. There’s a good chance that someone will want to talk the decision over with their spouse. Additional emails are meant to be friendly reminders, not pressuring and coercive. Feel free to mention any incentives that your company offers, but try to avoid giving out the feeling that it’s a requirement.

*If you’re a brand new campaign, be sure to connect us with your Payroll department so that we can ensure that everything is set up correctly*

Section 3 - Thank

Step 1 – Say thank you! Saying thank you is one of, if not THE, most important part of running a campaign. For those who did donate, thank them personally. We’ve got another email template that makes this super easy as well.

Step 2 – Thank employees on social media! You don’t have to tag each one of them (but you can if you want!). Those who are proud of their gift may feel inclined to share the post further one thier own social media acccounts, resulting in more people seeing your company’s efforts to give back and be a part of the community. Don’t know what to say in your post? No worries, we’ve got you covered with a graphic to share and even sample wording to go with it. If you tag us, we’ll share it too!


No need to create your own presentation from scratch. We’ve got a template ready for you to download, add in your company goal, and you’ll look awesome in front of a crowd.

Email Template

These downloadable email template are designed to help you communicate with your employees before and after your campaign presentation. Don’t forget to edit the highlighted areas!

campaign video

Video can be a great medium to portray a message. We’ve made a brand new campaign video for this year and hope you’ll use it to educate your crew. Want it short and sweet? Here’s 60 seconds!

how it works – the basics

Let’s get back to the basics! You’ve heard of United Way, but how exactly does it work? Where does your donation go? How does it help?

Share this video to help explain it!

Success Stories

Success stories are a great way to show the impact that a donation can have on individuals in our community. We are still building our database of stories, so this link may be updated throughout the year. Check back for new ones!

Social Media Profile Picture frames

Whether you’re on Facebook, Instagram, Twitter, LinkedIn, Medium, TikTok or any other social media, your profile picture gives you the chance to proudly show your support for United Way of East TN Highlands.

Annual Report

Our annual report is a great resource with detail around our 2020-21 year including our biggest headlines, support of local nonprofits, our financials, and our Board of Directors. 

printable Pledge form

Our pledge form is an essential part of the campaign. Ensure your company is using the most up to date version of the pledge form to avoid any confusion. Make as many copies as you’d like!

Digital Pledge Form

Would your company benefit from a digital pledge form instead of a paper version? Fill out this form to tell us more about your situation and we’ll create something for you! 

Give Online

If you or your employees/co-workers would prefer to make a donation through a credit/debit card, then giving online is the best option. Click the link below to make it happen.

Thank you message

Be sure to thank those who contributed to the campaign! This will make their donation feel appreciated not only by us at United Way, but also by you, their employer or co-worker. 

Tell The World!

Be sure to post on your social media channels about your company’s success in this year’s campaign! Use the image below and the sample post if it fits your style!

Secure Info Submission

Secure sharing of information is very important to us all. We encourage you to share any sensitive information through our secure file drop below, or give us a call and we can come pick it up from you (423-220-1229).

As always, your information is safe with us and will go no farther than our finance department. 

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