Open Position – CONTENT CREATOR, United Way of East TN Highlands



The mission of United Way of East TN Highlands is to break the cycle of poverty in our community. We believe in the power of language, framing and narrative to advance social change in our region. This position will create messaging, stories and touchpoint content to build United Way’s brand as a key voice on issues advancing economic opportunity in our region such as reducing income disparities, ensuring stable housing, expanding access to quality child care and creating education and career pathways for youth.


Equal parts storyteller and strategist, the Content Creator will create compelling messaging and narratives that deepen connections with our audiences, capturing the attention of donors including, corporate partners and local businesses. United Way of East TN Highlands is at an exciting moment of redefining our role in the community, and we are looking for a skilled creator of asset-framed messaging and content that will position United Way as a thought leader, mobilize nonprofit organizations to convene and collaborate, and garner support from those in our region. In addition to writing content to engage our various audience segments, this position will manage, optimize and grow email campaigns and our direct marketing efforts.

  • Create overarching messaging platforms and write specific touchpoint content that raises awareness of the issues United Way is addressing, highlights our unique role and partnerships and advances the organization’s strategic direction. These message platforms will also inform major events, direct mail campaigns, donor journeys, recruitment of corporate partners, and cultivation of key stakeholders and donor audiences.
  • Develop strategies that highlight our thought leadership, grow our lists and rally our supporters to take action, volunteer, donate, share and advocate.
  • Social media management. Create organic/natural, storytelling content on social media, mainly on Facebook and LinkedIn (Instagram is optional).
  • Take photos and videos (simple video editing)
  • Design flyers, ads, programs for events.


  • Outstanding writing skills, with proven experience in crafting compelling, persuasive messages for specific audience segments on a variety of platforms.
  • Ability to synthesize complex concepts and translate them into simple language.
  • Experience in asset-based framing and its power to change the conversation and create meaningful social impact
  • Experience writing for issue-based campaigns a plus
  • Creative, flexible, problem-solving mindset
  • Ability to work collaboratively across departments
  • Work experience in content marketing and direct marketing preferred
  • Commitment to Diversity, Equity, and Inclusion and to the mission of the United Way of East TN Highlands

Send your resume and a brief description of why you want the job to Leslie Salling,

Flexible Schedule, Remote Optional, 20 per hour part time, 40-45 salary full time

This position offers a competitive salary and benefits package. United Way of East TN Highlands is an equal opportunity employer that values a diverse workforce and an inclusive culture. UWETNH encourages applications from all qualified individuals without regard to race, color, religion, gender, sexual orientation, age, national origin, marital status, citizenship, disability, and veteran status.

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